How about this for a limited edition sneaker release plan: make 500 pairs of adidas Mark Gonzales Superstars and Dennis Busenitz’s Gazelles and only make them available to those who play EA Sports’ new SKATE videogame and find the secret code? Well, that’s what adidias and EA Sports are doing. Gamers must find hidden triggers within the game which grants access to a secret code they use to purchase the shoes on www.shopadidas.com. First come, first serve.
The Superstars and Gazelles have 80s-style video game text on the side and insole, and a picture of the Gonz and Busenitz can be seen through the transparent rubber soles of each shoe, respectively. A sure-fire collector item, so warm up your thumbs and get gaming.