Puma has been a longtime supporter of the bicycle community now it releases a series of short films featuring some of the most avant gard riders, advocates and personalities of this “alternative” means of transportation. The project entitled I -Cycle is part of an ongoing campaign for Puma , who recently started manufacturing high quality stylish bicycles. The films have compelling bicycle themed stories all in the stunning backdrop of our home , NYC! Check them out here…www.puma.com/icycle/