Tretorn, sister to Etonic, wants you to know that there’s more to love about Sweden than Volvos, Ikea, and Abba. This year, the 100-plus year-old shoe company is doing its best to reposition itself as a prominent fashion force in the sneaker world—and we think it might be working. Utilizing fine waxed canvases, seersucker, and […]

It’s Swedish shoe company Tretorn time to shine at NY and LA outposts Opening Ceremony. Co-owners Carol Lim and Humberto Leon have collaborated with Tretorn to create  a plaid collection reminissant of designs from the fifties with a modern touch. These retro chic Tretorns come in 3 different colorways and will be available this fall […]